Program Strategy and Management

Whether she's preparing for a new arrival, caring for a newborn or shuttling preschoolers around town, Mom is busier than she's ever been. She's trying to fit 30 hours in a 24-hour day and looking for new ways to do everything more effectively and efficiently—a lot like you.

But even if connecting with Mom isn't always easy, building a relationship that lasts can be tremendously rewarding. That's why Partners Marketing emphasizes creating winning strategies with our clients. After all, emerging online channels and partnership opportunities have made it possible to reach moms in exciting new ways and generate even greater value over the lifetime of the relationship.

Thanks to our complete set of solutions, concentrated insight, industry-leading partnerships and comprehensive data sets, we can work with you to identify needs, develop smart strategies, deploy creative across a wide variety of media and manage mom-motivating campaigns.

Look to Partners Marketing to help:

• Set goals and identify needs.

• Build brand and market share through targeted acquisition, retention, win-back and loyalty programs.

• Reach out to growing segments of ethnic moms, including the Hispanic market.

• Test approaches and track responses to determine what avenues promise the greatest impact.

• Determine the proper Mom angle for your products—whether eco-friendly,
educational, powerfully promotional or something entirely new.

• Combine the right marketing tactics, channels, media and data to develop a turn-key program that achieves the goals you set out.

• Segment, deploy, manage and track the effectiveness of permission-based email and mobile messaging campaigns through leading industry partners.

Best of all, we can help you handle every aspect of your program, from defining objectives to customer fulfillment to measuring success.