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 New Parent Marketplace Overview Partners Marketing, Inc. is recognized in the United States and Canada as the leading expert in developing and managing effective direct marketing campaigns that target the expecting, new and experienced parents markets. Partners Marketing delivers solutions based on today’s most comprehensive and targeted data, sampling, insert,  coop and online advertising programs. We provide our clients with expertise in direct and database marketing programs and accountability in the planning and implementation of customer acquisition, retention, and loyalty programs. With a detailed knowledge of all birth-related marketing vehicles, Partners Marketing creates customized recommendations for each client’s particular needs. Choosing from solo direct mail (proprietary prospecting databases or tactical monthly hotline mailings) sampling programs delivered via OB/GYN doctors and nurses, childbirth educators, nurse midwives and pediatricians, hospital sampling programs, commercial direct mail coop mailings or custom-created partnerships between two or more marketers, Partners can offer you a plan that will deliver results. Since we do not own any of these programs, we offer an unbiased recommendation that has the success of your program foremost in mind. We are proud to call a large number of leading family product marketers our "partners." Each day we work with Fortune 100 companies, well-established mid-sized firms and small emerging niche marketers. Though different in size, each of our customers has one thing in common: they all want to work with a "Marketing Partner" that understands the special nuances to creating effective direct marketing programs to expecting parents and families with young children. Founded in 1992, the company has its headquarters in Saint Charles, Illinois. In addition to this main office, Partners Marketing, Inc. operates two additional satellite offices. A seasoned staff of project management personnel and senior management work with our clients; they literally create and manage hundreds of new programs each year in the United States and Canada.  Partners Marketing, Inc. has grown rapidly from its start. In 1998, the nationally known publication, Inc., recognized Partners Marketing, Inc. as one of the fastest-growing private companies in the United States. Our Start In 1992, after many years of direct marketing industry and birth market category experience, Jay Nollman and Jim Price joined forces to start a special sort of direct marketing company. Partners Marketing would focus exclusively on helping birth and family-oriented product marketers target expecting, new and experienced parents via a wide range of direct marketing techniques and vehicles. Jay and Jim named the company Partners Marketing, Inc. because they believed the best way to establish strong, long-lasting and mutually beneficial client relationships was through a "partnership." This philosophy has provided a strong foundation upon which the company continues to grow and expand. top |
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